How saving time means better content
Gravity Force + ContentCal
Company type: Small Business, selling to a consumer audiencesiness
Favorite feature: The Calendar View
Gravity Force opened its doors on the 5th of June 2014 as one of the UK’s first fully featured trampoline parks. The idea was simple. Bring people together, get active, get fit, and have a ton of fun while doing so. Today, Gravity Force operates an ever-increasing number of parks across the UK and continues to delight their customers across the country.
The old way
As a small, fast-growing, and consumer focussed business, social media was always going to be a key marketing channel for Gravity Force. However, for Product Marketing Executive Chloe Lovell, managing three separate Facebook Pages for each of their trampoline parks was exhausting and impacting on the time she had to produce quality content and on other marketing activities.
For Chloe, there were two core objectives; to save time planning and scheduling social media posts, and to have a visual calendar of all scheduled social content.
“No social media management tools have worked for me. We planned and scheduled all content on different pages and platforms on the day which took a large amount of time. We couldn't go back to look at post analytics or plan far in advance which could be displayed easily.”
The new way with ContentCal
“I started planning our weeks social media every Monday morning, which reduced my workload massively. ContentCal is easy to use so took no time to get to grips with. The whole team could then chip in easily, creating ideas together, and all being able to see the week ahead.
The ContentCal team were really helpful in getting set up whenever we had any questions. Being able to view everything and schedule everything in one place has saved a lot of work time for the team; also, the fact we can bank our ideas and easily see them for the future meaning we don't forget about them and have content for the future”
Our biggest achievement using ContentCal is time-saving. We can also get more of the team easily involved in content creation using approval processes.Chloe Lovell, Marketing Executive