Using Zapier to add multiple Instagram channels to your Calendar
This guide will show you how to add additional Instagram channels to your Calendar using Planning Channels and a Zapier integration. It will take up to 15-20 minutes but will be quicker if your Instagram Profile is already converted to a Business Profile.
The steps laid out in this guide are only for those who want to have multiple Instagram channels within one ContentCal Calendar.
ContentCal has the ability to automatically publish all of your single-image and single-video content to your feed, and additionally publish your Story content and multi-image posts with use of our mobile app.
However, for those looking to publish content to more than one Instagram Business profile from within one Calendar, you'll need to add an additional Instagram channel (as a Custom Planning Channel) and then setup the ability for your content to publish using Zapier.
The following instructions will walk you through how to set this up.
Zapier is a free service that you can use to power Direct Publishing. Please create your Zapier account before continuing onto any of the other steps.
Create an account here: https://zapier.com/
The free plan is a great place to start. If you start on a trial, you can downgrade to free by going to Settings → Billing & Usage → Change Plan.
If your Instagram account is already a Business Profile, you may skip to Step 3. If not, you'll need to carry out the following instructions to convert your profile.
- How to convert to a Business Profile via Facebook
- Head over to Facebook and navigate to the Page that you would like to be connected to your Instagram Business Profile.
Settingsat the top of the Page and then click
Log Intowards the top of the screen.
- Enter your Instagram username and password.
- You'll see a pop up window prompting you to set up your Instagram Business Profile. Follow the on-screen instructions. If you've dismissed the pop up window, click
Get Startedto the right of "Switch to a business profile", and then follow the on-screen instructions.
- In ContentCal, head into a Calendar, then into
- Scroll down to the
Planning Channelsarea, then create a new Planning Channel. You are free to name this whatever you like, but to be clear we recommend something like "Instagram" or "Instagram Publishing".
- Choose a color and the Instagram icon to make things clear for your team.
- Keep the visibility on (ticked)
Top tip: To make things less confusing, you may wish to remove the standard Instagram channel from your Calendar (as you would only use this channel for publishing via our mobile app). You may do this by heading into 'Setup' and de-selecting the 'visibility' of the Instagram Channel within this area.
If you don't want to do this now you can skip this step and return to it after everything is setup.
From within your ContentCal Calendar, create a post within your newly created Planning Channel, so that Zapier has some information to read. You need to set the post to Approved.
Note: Please upload 1 image to the post. If you are unsure on dimensions for posts, please check the FAQ section on dimensions below.
Now that we have a post added ✨💪, it's time to setup your Zap.
Here's one we created earlier: https://zapier.com/shared/3ca66d2f533afa2f8a8debbb4b6dd62088126b08
Check out our template Zap and select to
Note: You may be asked to login to your ContentCal or Instagram Business Account during the following stages. If you prefer, you can choose to connect your Instagram Business Page and your ContentCal account to your Zapier account before you carry out these instructions by heading to the ‘My Apps’ section within Zapier.
Now all you'll need to do is fill in your information to set up auto-publishing. Our instructions below will show you what you need to add to each field.
Choose your account: Here you'll need to select your ContentCal account. If your ContentCal account has not been conected to your Zapier account already, you'll be able to do so at this stage.
Organisation: Here you will select the name of the ContentCal Organization you wish to publish to from ContentCal.
Calendar: Select the ContentCal Calendar you will be publishing from.
Planning Channel: Choose the Planning Channel that we created earlier.
If you create a post earlier within your Planning Channel, this information will now pull through into Zapier (the post must be scheduled and approved for the present time and date. It will pull through once the scheduled time and date has been reached). If you didn't create a post earlier, you can create a test post now, or skip this step all together by selecting
Choose account: Choose the account connected to the Instagram Business Page you want to publish to. This option may show with the email address of your associated Facebook Page.
Instagram account to use: Select the Instagram account you want to publish to.
Photo: Choose the option that begins 'Attachments'
Caption: Choose the option that begins 'Content'
Tagged User(s): You may leave this blank
Location: You may leave this blank
And now you're done! At this stage you may
Test & Review,
Test & Continue, or
Once done you'll be able to turn on your Zap and you're good to go. From now on, any Approved posts left in your Instagram Planning Channel will be automatically published to your Instagram Business Profile via Zapier. 🎉
Your first Zap (which sends your post from ContentCal through to Instagram) will be dependent on the time + day you set when you setup your first post on the steps above. You can check your Zap history here: https://zapier.com/app/history
If you think a post should have sent through to Zapier but hasn't already, you can check to see if there are any posts to pull through manually, by heading to
My Zaps in Zapier, then find your ContentCal → Instagram Zap. In the arrow menu, click the
Happy (direct) publishing 😀
Here's some quick troubleshooting tips...
1) Check the post has 1 image and is set as Approved in ContentCal. Also check the date and time, because ContentCal only sends the post to Instagram at the scheduled time, and only if the post is approved.
2) Be aware that there could be a delay in the publishing, depending on your Zapier plan (https://zapier.com/pricing)
3) Double check you defintely have Direct Scheduling setup.
Zapier may say there are errors if you do not have at least 1 post in ContentCal that it can read. This issue should correct itself once your first post in ContentCal sends through to Zapier.
- Any size square image (same width and height), e.g. 600 x 600 pixels, 800 x 800 pixels, 1200 x 1200 pixels
For portrait images, the aspect ratio must be between 0.8 and 0.99.
- 800 x 1000 pixels (aspect ratio 0.8)
- 1200 x 1500 pixels (aspect ratio 0.8)
- 1500 x 1800 pixels (aspect ratio 0.84)
For landscape images, the aspect ratio must be between 1.01 and 1.91, and for landscape videos, the aspect ratio must be between 1.01 and 1.78.
- 800 x 600 pixels (aspect ratio 1.33)
- 1200 x 800 pixels (aspect ratio 1.5)
- 1500 x 1200 pixels (aspect ratio 1.25)
Planning Channels currently work a little differently to direct integrations. However we are proactively working to improve this.
Whilst we strongly advise to follow all steps above, if you are still having issues, please reach out to us on live chat or by emailing us at firstname.lastname@example.org and we can help :)
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