Scheduling to Instagram

Connecting your Instagram profile

In order to publish your Instagram content, you'll need to connect your Instagram profile to ContentCal. To do so, head to the 'Setup' area within your Calendar and connect your Instagram channel within the 'Connections' area.

You'll then be asked which type of profile you are connecting to ContentCal; an Instagram Business profile or an Instagram personal profile.

Note: Instagram personal profiles will not be able to view analytical information for this account from within ContentCal Analytics. This is only possible for Instagram Business profiles.

How will my content be published?

If you are connecting an Instagram Business profile, you will be able to automatically publish all single-image and single-video feed posts (as long as it meets the required specifications).

If you are publishing to a personal profile, or looking to publish Story or multi-image posts you will need to make use of the mobile app.

If your content is viable for auto-publishing, but you would like to publish your content via the mobile app, you can do so by selecting the 'Publish via mobile app' tickbox. This will allow you to have more control over how you content is published and make it easier to post content to your Story or IGTV.

Scheduling your posts

All of your Instagram content - regardless of the content type or the method of publication, will be added to the Instagram channel within your Calendar. If your content does not meet the specifications required for auto-publishing, you will be informed in-app and you will be able to publish using the mobile app instead.

If any of your content does not meet the required specifications for auto-publishing, these posts will appear with a red notification icon.

For more information on how to publish using the mobile app, check out this support doc:

Note: You will not be able to publish any Instagram content that contains more than 30 hashtags. If auto-publishing all of your Instagram content, you will be limited to 25 posts per Instagram account within a 24 hour period. This is a restriction imposed by Instagram.

What if I need more than one Instagram channel in my Calendar?

If publishing to an Instagram Business profile, you can create additional Instagram channels in your Calendar as Custom Planning Channels. You can then use Zapier to integrate these channels with Instagram to allow for automated publishing.

To create additional Instagram channels, have a read of our guide: