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Moving your content marketing tactics to strategy

This report looks at the challenges content marketers face to establish the strategic importance of their role, using research carried out by ContentCal and London Research. It includes actionable insights on the tactics marketers are employing to overcome the challenges and make content marketing a strategic part of the business.

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The whole reason that content marketing exists is because we stopped broadcasting to people and started talking to them.

Catherine Maskell, Founder, TPD Marketing

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