Refining and perfecting the approval process
COLT + ContentCal
Company type: B2B
Favorite feature: Approval Workflows
Colt provide world-class network and voice connectivity to businesses in Europe, Asia, and the US through their intelligent, purpose-built, cloud-integrated network known as the Colt IQ Network. With over 100,000 followers on LinkedIn, they are leading the way when it comes to B2B social media marketing.
Colt were using a marketing platform that was slow, clunky, and over-complicated. In short, it wasn’t a good fit for the needs of their social media team. They found the process of creating and publishing social media content to be laborious and time-consuming and weren’t able to collaborate easily on the upcoming content.
Since adopting ContentCal, Colt have streamlined their processes and saved hours of time. The approval process, in particular, has been greatly improved and is much simpler and quicker for everyone involved. Colt really value agility in their social media strategy and ContentCal’s flexibility has been wonderful for this with the ability to drag and drop posts.
"ContentCal has streamlined our social media processes, reducing time spent on scheduling and approvals, while enabling collaboration within the team. It’s an essential tool for any social media team."
My experience with ContentCal has been amazing from the moment they prospected me to present day. Their customer support has been amazing, and their regular updates to the tool make it better every day. The ability to suggest features really makes you feel like you're part of the ContentCal team too.Jake Potter, Global Social Media Manager