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Why switch to an Instagram Business Profile

Blog Post Author – Kirsty
Kirsty20th March 2020

If you are serious about growing your business via Instagram, switching your Profile from a personal one to a business profile is a crucial step.

Once you make the switch, you will get access to a range of new features only available on business profiles, such as better analytics, Promoted Posts, Shopping links, and more.

Note: Sometimes business profiles are referred to "Professional Accounts", which is the same as a Business Profile.

Native functionality available only on Business Profiles

Here are some of our favorite features available on Business Profiles...

1) Insights

Instagram Insights unlocked a whole new world of data that is not available on non-business Profiles. Here, you can view insights such as impressions, reach, clicks, and more. All available in the palm of your hand.

2) Ads

Since Instagram business profiles run through Facebook, you get access to ad campaigns in the same way you can already get on Facebook.

3) Shopping

If you own an account that sells products, you can now add direct links and set up a dedicated shopping area on your Profile. Instagram is also rolling out full checkout flows on some high-performing Instagram accounts.

4) Promoted Posts

Similar to how you would boost a Facebook post, you can also promote your Instagram posts.

5) Auto-publishing

Last but not least, auto-publishing is possible on Instagram Business Profiles. We will have more information to share on this soon, but for now, you can auto-publish social media on ContentCal via integrating with Buffer, via Zapier.

ContentCal Help Center
Scheduling to Instagram via Direct Publishing

6) Even more

Many more features exist, including Contact Buttons, Quick Replies, and Links in Instagram Stories.


Upcoming changes to ContentCal for Instagram business profiles

Over the forthcoming weeks, we will be changing how you connect to Instagram, to comply with upcoming API updates set out by the Instagram team.

Due to these changes, from March 31, 2020, we will only be able to provide Analytics on Business Profiles. If you choose to remain on a Personal Profile, access to Instagram Analytics will become unavailable after this date.

Please check below for our simple guide on how to convert to a business profile. The process should take no more than 10 minutes and will give you instant access to the features outlined above.

🔌 Connecting Social Profiles
How to switch to an Instagram business profile

If you have any questions about these upcoming changes, please contact us on live chat, or email us at support@contentcal.io, and we can continue the conversation from there.


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