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TikTok will be banned in the US from Sunday

Sophie Thompson18th September 2020

TikTok will be banned in the US from Sunday.

That's right, after months of speculation and questions surrounding security, the platform, along with another app, WeChat, will no longer be available to download on app stores.

2020 has seen the rise and fall of TikTok as the world's leading social media platform.

With dance challenge obsessives everywhere tapping into the trends we can't escape from, it's arguably also become one of the most valuable when it comes to marketing and brand voice.

TikTok will be banned in the US from Sunday

When it was put up for sale in a bid to save it, naturally, the likes of Microsoft and Oracle competed heavily to take ownership of the platform.

The news follows an order signed by President Trump on August 6, which put ByteDance and Tencent (the owners of both apps) on notice over national security concerns.

Oracle came very close to acquiring TikTok after Microsoft lost its bid, and was waiting for final sign-off from the President for the sale to go ahead. The partnership has now been called off by President Trump.

71 Social Media Scheduling Tools for 2020 (with verified reviews)

Will I still be able to use TikTok?

Surprisingly, yes. While the new law bans app stores from hosting either products, if you already have the app downloaded to your phone, you can continue to use it as normal.

You won't be able to install updates either.

According to TechCrunch, the move is part of the governments new “Clean Network” policy, aiming to erradicate foreign interference (in particular in China) from US technology.

Is the ban a good move from the US?

Social media strategy examples form your favorite brands

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