Why social media trumps traditional marketing
LinkedIn showed up around 2003, Youtube became a household name somewhere around 2005, and Facebook and Twitter only seriously began to garner steam around 2006.
Of course, we were all too busy moaning about James Blunt to really pay much attention, but little by little social media was quickly becoming an integral part of our daily lives, and even gradually seeping into the world of business and marketing.
Here’s why social media will always trump traditional marketing avenues…
It’s unpredictable (and therefore exciting)
Social media platforms will always be one step ahead of the curve. In fact, they pretty much own the curve. With new features emerging and video and visual content on the rise, channels like Facebook, Instagram, Twitter, and even LinkedIn are making changes to adapt and essentially ‘give the people what they want’. Instagram TV is looking to become the new Youtube, and Snapchat’s branching into AI and VR. What’s next? Only time will tell.
It’s a saturated market
Nowadays almost every business has realised the benefits of social media marketing. Back in the early days of social media, having your business online was a great way to get ahead of the competition. But today? Well, your competition is already online, and they’re probably doing a pretty great job. It’s tough to compete when there’s so much creativity and innovation online, but isn’t that what makes it so brilliant? More and more, businesses are needing to become even more daring and even more original to stand out from the crowd.
It means the sale can be instant
So you’ve seen an ad in the paper, spotted a billboard, or chuckled at a poster on the tube; you could very well have just witnessed the most brilliant and imaginative advert in the world. But by the time you’ve made it all the way home and had a sit down, the chances are you’ve completely forgotten about what it was, or why you were interested. This is one of the most important aspects of digital advertising. If you see something you like, you can action the CTA in an instant.
You could go viral
Going viral is the dream of all digital marketers. Going viral is the best possible scenario for those seeking brand awareness and a sudden surge of growth. With a little bit of luck, and some really amazing content, it’s completely a possibility that your content could one day go viral. But the really key ingredient? Social media, of course.
Only on social media is going viral possible. It’s so quick and easy to share or like a post online without a second thought, and before you know your content has been witnessed by every Tom, Dick, and Harry on the internet.
Never before have brands been able to go from zero to hero so rapidly and without social media, it just wouldn’t be possible.
Of course, traditional marketing is not without its merits. But social media does offer us so many exciting possibilities for the future, alongside more opportunities to connect and bond with a growing customer base.
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