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71 Social Media Scheduling Tools for 2020 (with screenshots and verified reviews)

Blog Post Author – Alan
Alan13th February 2020

Social media scheduling tools should, in theory, make your life easier.

With content to curate coming from every direction, that needs to be pitched in a different way on each channel, and with several people involved in the approval process, social media can be difficult to manage.

A good social media scheduling tool will help you cut corners without cutting quality.

But there are so many different social media scheduling tools. How do you know which are right for you?

First of all, you need to understand what a social media scheduling tool does, and importantly, why it exists.

Some social media scheduling tools will only help you schedule your social content, and they do a brilliant job of it. Some tools give teams a way to collaborate on content and decide what to post, and they’re pretty effective too.

You may also find that a tool you’ve already got a license with, such as Hubspot, has a social media scheduling feature that helps you do your job more quickly and to a higher standard.

In our big list of social media scheduling tools we’ve broken the main features of each social media scheduler into the following categories:

  1. Scheduling
  2. Content Curation
  3. Analytics
  4. Approvals
  5. Responding

Here’s a brief overview of what each of those categories means:

Scheduling

As you’d expect, scheduling itself is a main focus for us. We define scheduling as the ability to set the time and date your content goes live.

The complexity of the scheduling element of a tool can vary, however. Some will work for just one platform, while others will work across all channels.

You’ll also discover that some allow more advanced scheduling, for example, to send content at the time your audience is most engaged.

ContentCal edit post

At ContentCal we want to make scheduling posts easy. That’s why you can use our calendar view to publish to Linkedin, Twitter, Facebook, Instagram, Pinterest, Facebook Groups, and many more social platforms.

Just choose the day you’d like to post on your Calendar and add the post, any associated links, media, and hashtags, then choose a publish time and date. Use our Analytics to work out your best times for publishing and use Preset Publish Times to select from a list of options when scheduling your post.

When you’ve expertly crafted your post & you think it’s ready, hit post preview to double-check. Then you can schedule the post to go out whenever you’re ready. ContentCal makes social media content management incredibly simple and speedy.

Content Curation

Once you’ve got into the swing of creating content, you’ll discover that your content will become something like a library.

It’s very difficult to keep tabs on your vast volumes of content, but you need to keep your content relevant, and you want to re-use the really good stuff.

Using a tool to help you create content allows you to use your energies creating content that will be most powerful. That’s key to driving and sustaining engagement.

Content Hub

At ContentCal we offer Content Hub, which we think of as our content creation station. When we get a thought, you can head to Content Hub’s library to begin crafting content without having to add it to a Calendar.

These posts can be used as templates that are dragged into the Calendar and easily changed from there. Here’s what our Product Designer Becca Croly has to say about Content Hub:

“Content Hub was built for creative types. It’s harder for your creativity to be unleashed when you’re under pressure to make decisions about your post's time, date, or channel. Content Hub allows you to focus on perfecting the content and worry about the details later ” - Rebecca Croly, Product Designer

ContentCal is just one example of a social media scheduling tool that allows users to curate and change content before it’s published. We’ve listed many more in our article below.

Analytics

It’s supremely difficult to improve your social media clout without a good idea of what you’ve already achieved. The best social media scheduling tools all have analytics platforms to show you where you've done a great job and where you can improve, allowing you to create the ideal social media plan.

Social analytics tools generally tell you how each piece of content performs, and give you more information about your audience. These insights allow you to make decisions with greater certainty that they’ll be a success.

ContentCal Analytics

ContentCal’s own social media analytics tool tells you everything you need to know about improving your posting behaviors. See stats on engagement, audiences, and the best time to post.

This helps you stop guessing and get real insights into the effectiveness of your social media marketing efforts. How are you going to improve if your social media scheduling tools don’t tell you how you’re doing?

Approvals flows

Often posts and content need to go through a multi-step approval process within your own business before you want them to be published.

However, keeping track of the approval process, and moving the content through these different stages can be complex and time-consuming.

The best approval systems provide a crystal-clear workflow for approving content, and a simple dashboard for understanding who still needs to give their input. In short, they don’t bring up any barriers that stop teamwork from flowing.

Advanced Approval Workflows

ContentCal started as a social media agency, so its content approval process and workflow is a core part of the process. They can be used internally, or used with your social media clients, depending on how you plan to use the social media tool.

There are a variety of social media tools you can use to manage approvals; each of them will offer a different level of complexity. At ContentCal, we’ve built an approvals flow that suits how agencies work, but are simple enough to use as part of a small team.

ContentCal Comments

Responding to engagement

Finally, social media tools can help your business to respond to the engagement it gets through social media.

From chatbots to help you manage your customer service to messaging and automated responses, these tools can help you engage effectively, and in the least time-consuming way.

Social media quickly evolved from a place to post about what’s going on with your company to a place where your customers are asking questions about your service.

With so many social channels to be contacted on, it can be time-consuming to make sure that each channel is effectively manned.

ContentCal Respond

With one inbox for Tweets, Twitter DMs, Facebook messages and comments, ContentCal makes it easy to manage the way you interact with your customers online.

Keep your tone of voice aligned and make sure you’re not repeating yourself across different conversations with a single CRM for interacting with your customers.

How to choose a social media scheduling tool

Next, you need to consider whether the individual social media management tool actually does what it says it does.

For this, your best course of action is to look through independent reviews. You need to hear, from real businesses like yours, whether the social media management tools you’re looking at do what they say on the tin.

By reading reviews, and looking at ratings, you can go beyond the product’s marketing spiel, and see for yourself if this particular social media planning and posting tool will do what you need it to.

With an insane number of different tools and review sites out there, this exercise could become a full-time job, all by itself. So, we’ve done the hard work for you. We’ve listed the majority of social media scheduling tools for you, given you those most important details, and then pointed you in the direction of some independent reviews.

Before we get stuck into our list of social media scheduling tools and independent reviews for 2020, let’s explain a little more about the different types of social media tools available.

What is a social media scheduling tool?

Social media is all about the instantaneous. But even the most organized team cannot manage their social media content, effectively, in real-time. They need to schedule content.

Scheduling and posting content on social media allows you to plan, publish, and review content in a more strategic way.

At their most basic, social media scheduling tools enable your business to appear online either throughout the day, or whenever you want to look like you’re live.

However, the value they bring is greater than just that.

With the right social media scheduling tools, you can maximize the potential of your content and fire up engagement on all of your social media accounts.

From just one platform, the best tools allow you to publish content, monitor it, push it, and manage it. The result is far more efficient and successful, and the process is much simpler than going back and forth between multiple platforms.

Different social media scheduling tools

So, how do the different social media scheduling tools on the market score, in terms of different features and functionalities?

To help you get a better understanding of the market, we've listed the top social media scheduling tools. We've let you know what they do, showcased a review of their main features, and pointed you to more independently verified reviews where you can learn more.

Please note that - because the price of these tools often changes - the pricing information listed below may not be correct. To find correct pricing, take a look at the tool's home page.

1. ContentCal

ContentCal Web Application

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $0

Reviews: Go to G2

ContentCal review

2. Sprout Social

Sprout Social

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $99 per month

Reviews: Go to G2

Sprout Social review

3. HubSpot Marketing Hub

Hubspot

Features include: Responding, Scheduling, Analytics

Pricing starts at: $0 per month

Reviews: Go to G2

Hubspot review

4. Loomly

Loomly

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $20 per month

Reviews: Go to G2

loomly review

5. Hootsuite

Hootsuite

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $0

Reviews: Go to G2

Hootsuite review

6. PromoRepublic

Promo Republic

Features include: Scheduling, Content Curation, Analytics

Pricing starts at: $49 per month

Reviews: Go to G2

promorepublic review

7. Falcon.io

Falcon

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: Undisclosed. Contact Falcon.io directly.

Reviews: Go to G2

Falcon Review

8. Zoho Social

Zoho Social

Features include: Responding, Scheduling, Analytics

Pricing starts at: £8/€10 per month

Reviews: Go to G2

zoho social review

9. Later

Later

Features include: Scheduling, Analytics

Pricing starts at: $0

Reviews: Go to G2

Later review

10. TweetDeck

TweetDeck

Features include: Scheduling

Pricing starts at: $0

Reviews: Go to G2

tweetdeck review

11. Buffer

Buffer

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $0 per month

Reviews: Go to G2

buffer review

12. Facebook Pages Manager

Facebook Pages Manager

Features include: Responding, Scheduling, Analytics

Pricing starts at: $0 per month

Reviews: Go to G2

Facebook Page Manager review

13. Sendible

sendible

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $29 per month

Reviews: Go to G2

sendible review

14. AgoraPulse

Agorapulse

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $99 per month

Reviews: Go to G2

agorapulse review

15. SocialOomph

social oomph

Features include: Scheduling, Analytics, Approvals

Pricing starts at: $0 per month

Reviews: Go to G2

social oomph review

16. Statusbrew

Statusbrew

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $12 per month

Reviews: Go to G2

Statusbrew review

17. MeetEdgar

Meet Edgar

Features include: Scheduling, Analytics, Content Curation

Pricing starts at: $49 per month

Reviews: Go to G2

MeetEdgar review

18. eClincher

eclincher

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $59 per month

Reviews: Go to G2

eClincher

19. CoSchedule Social Organizer

CoSchedule

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $20 per month

Reviews: Go to G2

CoSchedule review

20. Thryv

Thryv

Features include: Responding, Scheduling, Analytics

Pricing starts at: Not disclosed. Contact Thryv directly.

Reviews: Go to G2

Thryv review

21. Tailwind

Tailwind

Features include: Scheduling, Analytics

Pricing starts at: $9.99 per month

Reviews: Go to G2

Tailwind review

22. ContentStudio

Content Studio

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $49 per month

Reviews: Go to G2

Content Studio review

23. Viraltag

Viraltag

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $24 per month

Reviews: Go to G2

viraltag review

24. Sprinklr Modern Engagement

Sprinklr

Features include: Responding

Pricing starts at: Not disclosed. Contact Sprinklr directly.

Reviews: Go to G2

Sprinklr review

25. Everypost

everypost

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $0 per month

Reviews: Go to G2

Everypost review

26. Planoly

Planoly

Features include: Responding, Scheduling, Content Curation, Analytics

Pricing starts at: $0 per month

Reviews: Go to G2

Planoly review

27. Crowdfire

Crowdfire

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $0 per month

Reviews: Go to G2

Crowdfire review

28. Social Report

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $49 per month

Reviews: Go to G2

Social Report

29. ManageFlitter

ManageFlitter

Features include: Scheduling, Analytics

Pricing starts at: $12 per month

Reviews: Go to G2

Manage Flitter review

30. Planable

Planable

Features include: Scheduling, Approvals

Pricing starts at: $32.50 per month

Reviews: Go to G2

Planable

31. HeyOrca

HeyOrca

Features include: Scheduling, Approvals

Pricing starts at: $149 per month

Reviews: Go to G2

HeyOrca review

32. SocialPilot

Social Pilot

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $41.66

Reviews: Go to G2

Social Pilot review

33. Socialbakers

Social Bakers

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: Get in touch with SocialBakers for a quote.

Reviews: Go to G2

social bakers review

34. SEMRush

SEMRush

Features include: Scheduling, Analytics, Approvals

Pricing starts at: $99.95

Reviews: Go to G2

SEMRush review

35. Vendasta

Vendasta

Features include: Scheduling

Pricing starts at: $0

Reviews: Go to G2

Vendasta review

36. Loomly

Loomly

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $20 per month

Reviews: Go to G2

loomly review

37. Commun.it

commun.it

Features include: Responding

Pricing starts at: $0

Reviews: Go to G2

Commun.it review

38. Clarabridge Engage

Clarabridge Engage

Features include: Responding, Analytics,

Pricing starts at: Not disclosed. Contact Reputation.com directly.

Reviews: Go to G2

Clarabridge Engage review

39. Oktopost

Oktopost

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: Not disclosed. Contact Reputation.com directly.

Reviews: Go to G2

Oktopost review

40. Brandwatch

Brandwatch

Features include: Analytics

Pricing starts at: Not disclosed. Contact Reputation.com directly.

Reviews: Go to G2

brandwatch review

41. Kontentino

kontentino

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: €9

Reviews: Go to G2

Kontentino

42. OneUp

OneUp

Features include: Scheduling

Pricing starts at: $9

Reviews: Go to G2

OneUp review

43. SmarterQueue

SmarterQueue

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: £15.99 per month

Reviews: Go to G2

SmarterQueue review

44. KUKU.io

KUKU.io

Features include: Scheduling, Analytics, Approvals

Pricing starts at: $7

Reviews: Go to G2

KUKU review

45. SocialBee

SocialBee

Features include: Scheduling, Content Curation, Analytics

Pricing starts at: $19 per month

Reviews: Go to G2

SocialBee review

46. Rignite

Rignite

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $28 per month

Reviews: Go to G2

Rignite review

47. Postcron

Postcron

Features include: Scheduling

Pricing starts at: $8

Reviews: Go to G2

Postcron review

48. IFTTT

IFFT

Features include: Scheduling,

Pricing starts at: Not disclosed. Contact IFTTT directly.

Reviews: Go to G2

IFTTT review

49. NapoleonCat.com

Napoleon Cat

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $27 per month

Reviews: Go to G2

Napoleon Cat review

50. MavSocial

MavSocial

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $190 per year

Reviews: Go to G2

MavSocial review

51. Post Planner

Post Planner

Features include: Scheduling, Analytics

Pricing starts at: $3 per month

Reviews: Go to G2

Post Planner review

52. Hearsay

Hearsay

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: Not disclosed. Contact Hearsay directly.

Reviews: Go to G2

Hearsay review

53. SocialFlow

SocialFlow

Features include: Scheduling

Pricing starts at: Not disclosed. Contact SocialFlow directly.

Reviews: Go to G2

SocialFlow review

54. SOCi

soci

Features include: Responding, Scheduling, Content Curation, Analytics,

Pricing starts at: Not disclosed. Contact SOCi directly.

Reviews: Go to G2

Soci review

55. Sked Social

Sked Social

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $25 per month

Reviews: Go to G2

Sked Social review

56. Audiense Connect

Audiense

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $8 per month

Reviews: Go to G2

audisense review

57. Feedly

Feedly

Features include: Content Curation, Analytics

Pricing starts at: Not disclosed. Contact Feedly directly.

Reviews: Go to G2

feedly review

58. SocialGest

social gest

Features include: Analytics

Pricing starts at: $0

Reviews: Go to G2

Social Gest

59. Linked Helper

linked helper

Features include: Responding

Pricing starts at: $8.25 per month

Reviews: Go to G2

linked helper review

60. NiceJob

NiceJob

Features include: Scheduling, Analytics

Pricing starts at: $45 per month

Reviews: Go to G2

nicejob review

61. Yotpo

Yotpo

Features include: Analytics

Pricing starts at: $0

Reviews: Go to G2

yotpo review

62. #tagboard

#tagboard

Features include: Analytics

Pricing starts at: Not disclosed. Contact #tagboard directly.

Reviews: Go to G2

#tagboard review

63. Cool Tabs

Cool tabs

Features include: Scheduling, Analytics

Pricing starts at: $49 per month

Reviews: Go to G2

Cool Tabs

64. Facelift Cloud

Facelift Cloud

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: Not disclosed. Contact Facelift Cloud directly.

Reviews: Go to G2

Facelift Cloud review

65. HopperHQ.com

HopperHQ

Features include: Scheduling, Analytics

Pricing starts at: $16 per month

Reviews: Go to G2

Hopper HQ review

66. Publer

publer

Features include: Scheduling, Analytics,

Pricing starts at: $0 per month

Reviews: Go to G2

publer review

67. Salesforce Social Studio

Salesforce social studio

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: Not disclosed. Contact Salesforce Social Studio directly.

Reviews: Go to G2

Salesforce social studio review

68. Mention

mention

Features include: Responding, Analytics

Pricing starts at: $29 per month

Reviews: Go to G2

mention review

69. Gremlin Social

gremlin social

Features include: Responding, Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $900 per month

Reviews: Go to G2

gremlin social review

70. Social Aider

social aider

Features include: Scheduling, Content Curation

Pricing starts at: $10 per month

Reviews: Go to G2

social aider review

71. Mish Guru

Mish Guru

Features include: Scheduling, Analytics, Approvals

Pricing starts at: Not disclosed. Contact Mish Guru directly.

Reviews: Go to G2

Mish Guru review


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