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ContentCal blog: social media & content marketing updates

What’s the real cost of your social media tool?

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The evolution of content marketing outside of the marketing team

Believe it or not, content marketing shouldn't just lie with your marketing team. Here's how to get other teams across the business involved.

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How to use video for effective content marketing

Here's how to make your video content as effective as possible, and what approach you should be taking with your strategy.

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6 effective content brainstorming methods to super-charge your marketing

These content brainstorming methods will boost your creativity and help you come up with amazing content marketing ideas.

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How to measure the ROI of your social media

Why you should be measuring the ROI of your social media and how you should be doing it.

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How to effectively manage a social media workflow

How to build your social media workflow, and more importantly, stay on top of managing it.

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How to bring KPIs and objectives into your overall marketing plan

Social media KPIs are how you will measure your success on social media channels. Read the blog to find out how you can get started now.

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The best content marketing examples of 2020

These brands were the best of the best when it came to content marketing campaigns in 2020.

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Content marketing KPIs: Defining and Measuring Yourself Against Them

Here's which KPIs you should be looking at and how to measure your success against them.

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Your ultimate guide to B2C Content Marketing

Marketing is an all-encompassing term, but you can’t apply the same rules to every business. Read the blog for your ultimate guide to B2C content marketing.

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A guide to making your community management stand out

Community management can make or break your brand's reputation. Here's how to get it right.

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How to Succeed in B2B Content Marketing: Your Ultimate Guide

Here's how to adjust your marketing strategy to reflect a B2B audience.

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The importance of having a multi-channel content strategy in your marketing

It's time to turn your attention to your multi-channel strategy, and where you should be focusing your marketing activity.

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