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Live Streaming on Facebook: Tips for businesses

Blog Post Author – Kirsty
Kirsty6th February 2020

We understand the hesitation; live streaming is intimidating, right? Anything could happen. Your kids could walk into the room, the fire alarm could go off, or your dog could choose that exact moment to start barking at the microwave.

This completely rational fear is a hurdle you’ll need to jump over, but it’s something that you’ll soon make peace with after you’ve done your few first live streams and are more confident in front of the camera. You’ll quickly pick up the ability to ‘roll with the unpredictable punches’ as it were.

At the end of the day, live streaming is completely worth making the effort for as it can create a much more intimate experience between you and your audience. They’ll not only be able to interact with you directly and in real-time, but they’ll also get to witness a much more human side to your brand.

Facebook Live 1

What exactly is Facebook Live?

In its simplest form, Facebook Live is a basic feature offered by Facebook with live streaming video capabilities. With a little imagination, it’s your business’ new best friend. There’s a whole host of ways to use the feature to communicate with customers, tell stories, sell your products, and build engagement.

What you can do with Facebook Live…

Do a demo or a tour

Video truly is the best medium for demonstrating your product. Live Streaming a demonstration or product walkthrough can be great for giving your audience a completely detailed and in-depth guide to what you’re offering. Alternatively, giving your audience a tour of your office can show the personality behind your businesses bringing consumer and company closer together.

Statistics indicate that 53% of people want to see more video content from marketers and as a result, a record number of businesses are using Facebook Live to host interactive demonstrations of their products. If you’re not a business with a physical product, why not give a live tour of your office or shop?

Giving your customers a ‘behind the scenes’ look at how you work will make your brand seem more approachable, relatable, and un-intimidating.

Facebook Live 2

Give a teaser or sneak peak

Providing a sneaky peak of a new product can make your audience feel valued and special. What better way to reveal your new products than via live stream? Show your audience what they can look forward to in an exclusive and personal setting where you can talk through the new ideas, explain the motivation behind them, and get them excited for what’s to come.

Facebook Live 3

Host a Q&A session

A simple Q&A session can be wonderful for increasing engagement. Not only are you giving value to your audience by providing information and advice that they genuinely want, but you’re giving them the chance to tell you what they need from your services. Q&A sessions will show your audience that you care about them and their needs.

After all, customer service is key. If you plan on hosting a Q&A live stream, make sure to promote the event suitably beforehand to attract an audience. Help get the ball rolling and inspire your audience with some potential questions, and promote your event by scheduling a Facebook event.

This will ensure plenty of content to generate an interesting and useful discussion.

Facebook Live 4

Live Stream a Demonstration or Tour

Images are great for showcasing your ideas, but even the best of photographers can’t demonstrate every intricate feature of your product to potential customers. If you want your audience to truly get a feel for something, then video is the medium for you.

Statistics indicate that 53% of people want to see more video content from marketers and as a result, a record number of businesses are using Facebook Live to host interactive demonstrations of their products. If you’re not a business with a physical product, why not give a live tour of your office or shop?

Giving your customers a ‘behind the scenes’ look at how you work will make your brand seem more approachable, relatable, and un-intimidating.

Facebook Live

Build a buzz about your product

If you’re due to launch a new product over the upcoming months, why not give your audience a taste of what’s to come? By providing them with a teaser (via Facebook Live), you’ll increase the hype of your product, generate questions, and perhaps even create demand long before your product has hit the shelves.

You’ll also make your current customer base feel valued and treated. Just make sure you provide plenty of information, are ready to answer any questions your customers might throw at you, and above all else, are being enthusiastic.

Do you have any tips for live streaming on Facebook? Let us know your top advice via Twitter @ContentCal_io


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