How to get followers on Twitter
19th June 2018
If you’ve just connected to the Wi-Fi, headed over to Twitter, and set yourself up an account, your next questions is probably a simple one; how to get followers on Twitter?
And you know what? There’s a fairly lengthy but simple answer, courtesy of [ContentCal] (/ "ContentCal")
For any social media marketing newbies out there, Twitter is an amazing place to start; especially if you’re a business looking to raise brand awareness, chime in on the events of the world, and have a direct line to engage with your target market. And let’s face it, with 100 million users logging onto Twitter every day, at least some of these accounts are going to want to follow you back.
When it comes to social media, you’ve got to give before you receive. You can’t just throw your content out into the world (even if your tweets are comedy gold) and expect your page to go viral. In fact, it’s more likely that the response will be crickets… and possibly even a tumbleweed.
In order to get good engagement, you need to start conversations, like tweets, retweet content, and follow other accounts. It might take a while, but slowly and surely, people will begin to do the same for you and your content.
If you’re a business, a great way to make online-friends is to create a Twitter List of all the best accounts in the industry that you want to engage with on a regular basis. When it comes to logging on, all you’ve got to do is head to your Twitter list, see what your selected accounts have been up to, and start liking, replying, and retweeting all the best bits. Not only will other users be grateful for the engagement, but if the content you retweet is high in quality, you’ll also be filling your own profile with appealing Tweets for your audience's enjoyment.
Of course, the benefit of this activity is to entice people to your account, but if you’re lacking in frequent or consistent content then you’re unlikely to get any followers. One way to get around this is to create content in bulk, and schedule it to post regularly throughout the week (using a [social media tool] (/features/ "social media tool") such as ContentCal. This will keep your page looking active and interesting when you're 'AFK'.
However, content isn’t just something you should do for the sake of it. Make your content valuable to your desired following, by Tweeting about relevant topics. Use images and videos to spice it up or share articles by including links in your content. And if you create something that gets great engagement? Pin it to your profile to maximize the views.
If you’re a business, you’ll want to work out a [content strategy] (/blog/create-social-media-marketing-content-strategy/ "content marketing blog") to ensure that you’re creating the best possible social media presence for your brand and avoiding an all-promo filled feed. Having a specific [social media marketing plan] (/features/ "social media marketing plan") will not only keep you organised, but also ensure that your content is kept varied, and to a high standard.
For brands and businesses wondering how to get followers on Twitter quickly and easily, we’d recommend trying to position yourself as an industry leader and presenting yourself with authority. By being the first to share news about industry events, or comment on current news, you’ll quickly give your brand a knowledgeable and respectable reputation.
Believe it or not, if your Twitter profile isn’t up to snuff, this could have a fairly damaging effect on your ability to create a following. If you’re missing a profile picture, a bio, or a header image, your profile immediately looks inactive or untrustworthy. Furthermore, the less information you give people about yourself, the harder people will find it to decide if they want to follow you.
While you should 100% include as much information as you can on your profile, if you really want to make a drive for follower growth, you should be including handles and links to other accounts and pages in your bio. Individuals might like to include the handle of their company in their bio, while brands might include the handles of companies they are partnered with.
Businesses should also be including the link to their website, to drive more traffic and leads, while location tagging is a great idea for those running more local businesses.
One of the best bits about Twitter is how so many people can chime in about current events. If turn your attention to the left-hand side of the homepage, you’ll see which topics and hashtags are trending – aka – popular on Twitter. We’d especially recommend that businesses keep an eye on this trending section on a daily basis and keep a look out for any industry-relevant trends that they can get involved with. By jumping on a trend, you’re more likely to get more eyes on your content, and as a result, an increased chance of gaining more followers.
However, it’s not all about being agile when it comes to trends. By preparing your content in advance, and having a content calendar plan, you can plan content for specific days and events such as Halloween or Pancake Day and predict where trends may form.
Those running a business account will also benefit from checking in on Twitter’s Analytics to see how content is performing and how follower growth is progressing. By taking these results into consideration, you could stand to learn from your past performance and find out how to get followers on Twitter in the future.
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