Is your Halloween Campaign a Trick or a Treat?
Everybody loves a gimmick. And with Halloween just around the corner, there are 3 S’s on our minds in particular; spiders, skeletons, and social media.
Tell us, do you hear that mysterious knocking on the door in the dead of night? Well it’s not a trick or treater; it’s the truth. That ‘brilliantly spooky’ idea you’ve been sitting on for your Halloween campaign? It probably sucks (get it?)
We’re sorry to tell you, but when you decide to get involved with seasonal content, originality tends to go flying out the window. Luckily, your pal ContentCal has collated the very best of Halloween campaigns to give you a little inspiration.
All you gotta do is turn off the lights and say ‘ContentCal’ three times.
Kelloggs’ Rice Krispie Scares
Way back in 2013, Kelloggs showed true brilliance with their tricking and treating vending machines. With a real person hidden within, unsuspecting members of the public approached the vending machine in the hopes of getting a free Kelloggs Rice Krispie Square, only to be grabbed instead. The jumps and squeaks of the public went viral in no time (we also really appreciated the square-scare pun).
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