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5 Steps to ContentCal Mastery: Step 3 - Create Once, Publish Everywhere (COPE)

Blog Post Author – Kirsty
Kirsty3rd October 2020

Welcome to the third step of our five-part series to ContentCal mastery - here we’ll be focusing on learning how to create once and publish everywhere (COPE). As you may have guessed from the name, we’ll be offering advice on how best to create one single piece of content before publishing it in as many destinations as you need. This is a great way to manage your time efficiently when creating social media content, and it’s quite an easy process to follow.

Set up your planning and publishing calendars

First and foremost, you need to ensure that you have two separate content calendars: one for planning content and one for publishing social media and content. You can, of course, name these content calendars whatever you like depending on your project, but this will be their sole purpose.

Publishing content calendar

To begin with, you will need to connect all your social media channels to the content calendar which you will be doing your publishing from. Bear in mind that when you are setting this up, you will likely see multiple versions of the same social media platform - that’s because there are no limits to the types of connections you can have. Each one of your channels, groups, personal profiles and company pages can all be connected in here.

how to publish a content calendar

If you need to add any additional connections, just let us know using the ContentCal live chat and we can add these for you. Once you’ve connected all your pages and profiles, you are all done in the publishing calendar.

Planning content calendar

You should then take a look at the planning content calendar, which is where you will be doing all of your post creation from. It’s important to note that before you do anything in here, you should make sure you enable the feature which allows all your posts to be duplicated in other calendars. To do this, simply:

  • Go to setup
  • Scroll to the bottom
  • Click the option to enable the feature, on the right hand side

Once you have done this, you are then ready to work on your post creation, which you will later be able to post across various pages and channels.

Creating your social media posts

Now you’re all set up, it’s time to make a start on your content creation. To begin, simply click on any date in your planning content calendar and ‘create new post’. This is your opportunity to get creative with your social media content. Once you’re done with the creation side of things, you’ll be ready to share across numerous networks and profiles.

Because you have already enabled the feature allowing you to duplicate, you should have an “add to” option where you can essentially pin your post to your various pages and profiles. By now, you should have all of your social media profiles connected, so it’s just a case of choosing where you want your content to appear.

If you then come out of your planning content calendar and back into the publishing content calendar, you will notice that any posts you have created will be split across all the different platform groups and pages that you have chosen. This shows you that you have created the post only once, yet you’ve enabled it to be shared across a number of different places.

Utilize network-specific tweaks

With this create once, publish everywhere method, the effort of publishing one post numerous times to a variety of locations and profiles is taken out of the process. However, that doesn’t mean you can’t tweak the post to optimize it for specific networks.

Just in case you need it, there is also an option to make edits to posts for specific networks, before sending them to publish. For example, you might want to add hashtags to a post for Twitter, but leave them out for the same content being published on Facebook.

Create Once, Publish Everywhere - Give it a go

So there you have it - step three of our five-part series to ContentCal mastery. If you have any questions about the create once, publish everywhere (COPE) process, please don’t hesitate to contact us and we’ll answer any questions you might have.

Make sure you're signed up to the all-new, FREE ContentCal Academy - our new learning space with courses that cover all aspects of digital marketing.


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