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Connecting Asana and ContentCal for organized content workflows

Andy
29th April 2021

An introduction to Asana

Asana is a web and mobile application designed to help teams organize, track, and manage their work. Asana was founded in 2008 by Facebook co-founder Dustin Moskovitz and ex-Google, ex-Facebook engineer Justin Rosenstein, who both worked on improving the productivity of employees at Facebook. The product launched commercially in April 2012 and went public in September 2020.

Asana now boats 1.3 million users and is used to manage all kinds of projects - including content marketing.

Content marketing can be a challenge organise, with many stakeholders involved and multiple steps from the initial concepts and copywriting, through to reviews, approvals and publishing.

Unsurprisingly, many organizations look to project management tools like Asana to help create structure and process.

The challenge

Asana represents a significant advantage in how businesses manage content marketing tasks in terms of collaboration and visibility, but still requires a level manual administration that can be hard to maintain as a ‘single source of truth’.

There are two reasons for this:

  1. Asana does not natively integrate with tools used to publish content. Once an activity is completed, (let’s say that a social post goes live) you'll need to go back to Asana to mark that task as complete.
  2. The content you create, whether it be social posts, email copy, images or videos is likely to be in separate tools. This is when project management tools can become an awkward resource, as they don’t give an overall picture of the status of a project, unless monitored very closely. The usefulness of a project management system is dependent on how diligent you are with administering them.

Essentially, for a tool that was designed to create efficiency, Asana can create an inefficient process with a lot of manual admin, just to keep it up to date.

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Creating a structure for your content marketing workflow

Asana is perfect for high-level visibility of tasks at and their status, howver when it comes to the detail of the specific content, Asana benefits from an additional tool to complement it.

This screenshot shows a good example.

ContentCal and Asana

Here we have a marketing to-do list, with the campaign tasks to be completed. This is ideal for tracking the status of a particular activity and having a top-level overview of where everything is at.

It's best to avoid getting into the detail of creating actual content within Asana - there are better tools for that.

This is where ContentCal comes in.

Once you have a high-level plan in Asana, there are better-suited tools to manging the execution of that work. Using the example above, here's how you can send the details of email and social media tasks to ContentCal directly.

To do this, we’ll need to use Zapier to link both Asana and ContentCal.

This video walks you through how to set this up.

Your perfect content marketing workflow

With your high-level plans visible in Asana, and the associated progress of the tasks now tracked, the set up allows the details of content-specific tasks to be sent to ContentCal, and the execution of these tasks managed in a purpose built content creation platform.

Once the details of the task from Asana have been sent to ContentCal, the content creators can develop content, collaborate with the team on copy, gain approval, automatically publish to chosen platforms and analyze the results - ensuring a well-coordinated and well-structured content marketing process, from initial plan all the way through to delivery.


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