What your CEO doesn't know about social media
Your CEO may know a lot about running a business, how to make important decisions, and how to manage people. But when it comes to social media, the C-suite might not be the best place to go when you’re seeking social media marketing insight.
You may have your own website, but it’ll never top Facebook (sorry, but it just won’t). In the spirit of ‘if you can’t beat ‘em, join ‘em’ it’s enormously beneficial to set up a Business Page on Facebook and start sharing content there. Be more accessible to your target market by creating a Facebook presence.
Yep, a whopping 53%. Just picture it now - somebody makes a positive comment about your brand online, and the response is a combination of ‘umms’ and ‘ahhs’ about maybe getting around to trying to your product / services one day. If your company has an online presence and is monitoring for mentions of their business, you could jump right into that conversation and spur on the sale, offer a discount, or help them get setup.
64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online
You see? Social media marketing makes such a huge difference when it comes to acquiring new customers and competing with other brands. Having awareness of your business prior to making a purchase creates trust between the brand and consumer. Furthermore, those who follow your company even after the sale are more likely to purchase from you again thanks to the brand loyalty created through the social media connection.
Therefore, it’s so much more effective to utilise the LinkedIn profiles of the employees as opposed to the Company profile. In fact, many have found that posting from the profile of the CEO across social media platforms is a particularly great way to raise brand awareness and garner plenty of engagement.
Did any of these statistics surprise you? Let us know on Twitter at @ContentCal_io
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