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50 Social Media Analytics Tools you should know about (with verified reviews)

Blog Post Author – Alan
Alan25th September 2020

You only improve what you measure, as the quote goes.

With 100 things happening at any one time, that’s never more true than in the world of a social media manager.

To actually make a difference, you need to be aware of your results. And to be aware of your results, you need to know what to measure - and how you’re going to measure it.

That’s why it’s so important to find a social media analytics tool that slides neatly into your workflow and tracks your performance as you go.

But every social media marketer has different priorities. So which is the right tool for you?

50 best social media analytics tools

We’ve put together the most diverse list of social media analytics tools we could find in order to identify which social media analytics tool will help you become a better social media marketer.

We’ve also included independent customer reviews from G2Crowd for you to make your own mind up about which tool best fits what you’re trying to do.

Please note that prices for software frequently change. All prices are correct at the time of publishing, according to G2Crowd.

Why social media analytics is important

First though, anyone working in social media management needs to know why they’re measuring the performance of their content.

If your content isn’t getting the engagement you expect, you need to stop posting that type of content and rethink what your audience wants to hear. More of the same will quickly mean that your audience scroll right past you in their feeds.

Ask yourself: Are you posting at the right time? Do you have the right content mix? Are people even paying attention to your posts?

Then ask yourself: How do I know for sure?

best and cheapest social media analytics tools

You don’t. Not unless you’re regularly looking at your social media analytics and testing new post types.

Social media analytics tools can also show the rest of your team how effective your efforts are, and prove return on investment for the time and money you’re putting into creating content.

In other words, social media analytics tools help you prove that you’re bossing it. Even if you already know you are.

How to use social media analytics tools to grow your social accounts

There’s no hard and fast rule to growing your social accounts, but we’ve built a framework to help you turn your social insights into action.

This involves introducing biweekly reviews to monitor and quickly improve how your posts perform.

We’d recommend you focus on these key metrics (in order of importance) 1) Engagements 2) Follower growth / Page likes

Every two weeks you’ll want to look at these metrics to identify: 1) What went well 2) What didn’t go well 3) What you’re going to focus on for the next two weeks

By dropping all content types that didn’t go well as soon as possible, you’re not going to bore your audience with more of the same.

By adding more of what went well, you’re going to keep giving your audience what they want.

And by introducing three new creative formats every two weeks (e.g. longer threaded posts) you’ll find new ways to entertain your audience that you’ll want to keep doing more of.

When you introduce a process like this you’re going to see your social accounts continually grow, because you’re quickly swapping out cards until you’re left with a hand of aces.

best social media analytics tools

List of 50 social media analytics tools

How do the different social media analytics tools compare in terms of the features they offer, their pricing, and what their customers think? To give an overview of how each social media analytics tool fits into the wider market, we’ve listed the top 50 social media analytics tools, along with what they do, how much they cost, and what their customers think.

Please note that - because the price of software often changes - the pricing information listed below may not be correct by the time you read this article.

To find correct pricing, take a look at the tool's home page, which we’ve listed for each software below.

1) ContentCal

ContentCal best social media analytics tools

ContentCal is the ultimate tool for creating content as a team, allowing you to plan, create and publish compelling social content. An important part of publishing content is measuring how that content has performed, so ContentCal also offers analytics.

The analytics tool tells you everything you need to know about improving your posting behaviors, with stats on your engagement, your audience growth, and the best time to post.

These features all help you stop guessing and get real insights into the effectiveness of your social media marketing efforts. How are you going to improve if your social media scheduling tools don’t tell you how you’re doing?

How to read social media analytics

There are several helpful views within ContentCal Analytics to identify the success of your social efforts. You can view performance data by:

Organisation-wide or profile-specific

  • By different social channels, e.g. Twitter, Linkedin or Facebook
  • Different time periods
  • Different campaigns (with Category Tags)
  • Different content types (with Category Tags)
  • Posts

That gives you lots of flexibility to interrogate your data and find the root causes for your successes and shortcomings.

Take a look at this video for more on how to use ContentCal’s Analytics feature:

Embedded content: https://www.youtube.com/watch?v=6Y_Fg6Fhs4Y

Other features include: Team collaboration, social calendar, post scheduling, content hub, integrations

Prices start from: $17 per month

Reviews: Go to G2 Crowd

ContentCal reviews

2) Sprout Social

Sprout Social social media analytics

Other features include: Post scheduling, team collaboration, publishing, integrations, social calendar

Prices start from: $99 month a month

Reviews: Go to G2 Crowd

Sprout Social reviews

3) SEMRush

SEMRush social media analytics

Other features include: Social audit, social monitoring, social posting, SEO

Prices start from: $99.95 per month

Reviews: Go to G2 Crowd

Semrush reviews

4) Hootsuite

Hootsuite social media analytics

Other features include: Responding, scheduling, content curation, approvals

Prices start from: $0 a month

Reviews: Go to G2 Crowd

Hootsuite reviews

5) Zoho Social

Zoho social media analytics

Other features include: Post scheduling, ‘clean’ interface and team collaboration option

Prices start from: $15 a month

Reviews: Go to G2 Crowd

Zoho social reviews

6) Later

Later social media analytics

Other features include: Hashtag search, post scheduling, image creation for Instagram

Prices start from: $0 a month

Reviews: Go to G2 Crowd

Later social media reviews

7) Sendible

Sendible social media analytics

Other features include: Social listening tool, intuitive interface, free webinars

Prices start from: $29 a month

Reviews: Go to G2 Crowd

Sendible reviews

8) Sprinklr Modern Engagement

Sprinklr Modern Engagement analytics

Other features include: Social listening, publishing and post scheduling

Prices start from: Not disclosed. Contact Sprinklr directly.

Reviews: Go to G2 Crowd

Sprinklr modern engagement reviews

9) BuzzSumo

BuzzSumo social media analytics

Other features include: Trends section, ‘influencer’ finder and scheduling tool

Prices start from: $99 a month

Reviews: Go to G2 Crowd

BuzzSumo reviews

10) Oktopost

Oktopost social media analytics

Other features include: B2B targeted, a scheduling and social advocacy tool which enables stakeholders to be added.

Prices start from: Not disclosed. Contact Oktopost for pricing.

Reviews: Go to G2 Crowd

Oktopost reviews

11) TrackMaven

Trackmaven social media analytics

Other features include: Competitor comparison tool

Prices start from: Not disclosed. Contact TrackMaven for pricing.

Reviews: Go to G2 Crowd

TrackMaven reviews

12) Falcon.io

Falcon.io social media analytics

Other features include: Content scheduling, social listening, URL shortening tool

Prices start from: $129 a month

Reviews: Go to G2 Crowd

Falcon.io reviews

13) Agorapulse

Agorapulse social media analytics

Other features include: Team collaboration, social calendar, social listening

Prices start from: $99 a month

Reviews: Go to G2 Crowd

Agorapulse reviews

14) SocialBakers

SocialBakers social media analytics

Other features include: Influencer search and discovery, relationship management, campaign management

Prices start from: $200 a month

Reviews: Go to G2 Crowd

SocialBakers reviews

15) Napoleon Cat

Napoleon Cat social media analytics

Other features include: A social inbox for online comments and an auto moderation feature to help with spam

Prices start from: $27 per month

Reviews: Go to G2 Crowd

Napoleon Cat reviews

16) CoSchedule

CoSchedule social media analytics

Other features include: Post scheduling, re-queue posts and publish to blog channels

Prices start from: $0 a month

Reviews: Go to G2 Crowd

CoSchedule reviews

17) FollowerWonk

FollowerWonk social media analytics

Other features include: Best time to Tweet, view extract of followers

Prices start from: $0 a month

Reviews: Go to G2 Crowd

FollowerWonk reviews

18) Twitter Analytics

Twitter social media analytics

Other features include: Paid campaign tracking, identify influencers

Prices start from: $0 a month

Reviews: Go to G2 Crowd

Twitter reviews

19) Traject

Traject social media analytics

Other features include: Brand tracking, post scheduling and team collaboration

Prices start from: $49 a month

Reviews: Go to G2 Crowd

Traject reviews

20) eClincher

eClincher social media analytics

Other features include: Scheduling posts, social media monitoring, social media management

Prices start from: $59 per month

Reviews: Go to G2 Crowd

eClincher reviews

21) Netbase Quid

Netbase Quid social media analytics

Other features include: Social listening, influencer identification and competitor analysis

Prices start from: Not disclosed. Contact Netbase Quid directly for pricing.

Reviews: Go to G2 Crowd

Netbase quid reviews

22) Digimind Social

Digimind social media analytics

Other features include: Sentiment scoring, influencer identification and report customizability

Prices start from: Not disclosed. Contact Digimind Social directly for pricing.

Reviews: Go to G2 Crowd

Digimind reviews

23) StatusBrew

StatusBrew social media analytics

Other features include: Virality mapping, social listening and post scheduling

Prices start from: Not disclosed. Contact StatusBrew directly for pricing.

Reviews: Go to G2 Crowd

StatusBrew reviews

24) Social Blade

Social Blade social media analytics

Other features include: Influencer identification, attribution and paid campaign tracking

Prices start from: Not disclosed. Contact TrackMaven for pricing.

Reviews: Go to G2 Crowd

Social Blade reviews

25) Meltwater Social

Meltwater social media analytics

Other features include: Sentiment scoring, report customizing and influencer identification

Prices start from: Not disclosed. Contact Meltwater Social directly for pricing.

Reviews: Go to G2 Crowd

Meltwater reviews

26) Mentionlytics

Mentionlytics social media analytics

Other features include: Social listening, brand monitoring for print and online media

Prices start from: $39 per month

Reviews: Go to G2 Crowd

Mentionlytics reviews

27) DeepDivr

DeepDivr social media analytics

Other features include: Paid campaign management

Prices start from: Not disclosed. Contact DeepDivr directly for pricing.

Reviews: Go to G2 Crowd

Deep Divr reviews

28) Fanpage Karma

Fanpage Karma social media analytics

Other features include: Community management

Prices start from: $59 per month

Reviews: Go to G2 Crowd

Fanpage Karma reviews

29) Get Social

Get Social media analytics

Other features include: Integrations, trend identifier

Prices start from: $99 per month

Reviews: Go to G2 Crowd

Get Social reviews

30) Brand24

Brand24 social media analytics

Other features include: Social listening, brand monitoring, community management

Prices start from: $49 per month

Reviews: Go to G2 Crowd

Brand24 reviews

31) You Scan

You Scan social media analytics

Other features include: Social listening, reputation management

Prices start from: $1,000 per month

Reviews: Go to G2 Crowd

You Scan reviews

32) Clarabridge Engage

Clarabridge engage social media analytics

Other features include: Automated publishing, social listening

Prices start from: Not disclosed. Contact Clarabridge Engage for pricing.

Reviews: Go to G2 Crowd

Clarabridge Engage reviews

33) Iconosquare

Iconosquare social media analytics

Other features include: Attribution, influencer identification

Prices start from: $29 per month

Reviews: Go to G2 Crowd

Iconosquare reviews

34) Tailwind

Tailwind social media analytics

Other features include: Post scheduling, social listening

Prices start from: $9.99 per month

Reviews: Go to G2 Crowd

Tailwind reviews

35) Audiense

Audiense social media analytics

Other features include: Social listening, brand monitoring, audience segmentation

Prices start from: $948 per year

Reviews: Go to G2 Crowd

Audiense reviews

36) Synthesio

Synthesio social media analytics

Other features include: Internationalization, social listening and scalability

Prices start from: Not disclosed. Contact Synthesio for pricing.

Reviews: Go to G2 Crowd

Synthesio reviews

37) Facelift Cloud

Facelift cloud social media analytics

Other features include: Social sharing, business intelligence and social campaigns

Prices start from: Not disclosed. Contact Facelift Cloud for pricing.

Reviews: Go to G2 Crowd

Facelift cloud reviews

38) Pulsar Platform

Pulsar platform social media analytics

Other features include: Social media monitoring, social listening, influencer identification

Prices start from: $194 per month

Reviews: Go to G2 Crowd

Pulsar Platform reviews

39) NiceJob

NiceJob social media analytics

Other features include: Community management, ad management

Prices start from: $45 per month

Review: Go to G2 Crowd

NiceJob reviews

40) Vaizle

Vaizle social media analytics

Other features include: Attribution and scalability

Prices start from: Not disclosed. Contact Vaizle for pricing.

Review: Go to G2 Crowd

Vaizle reviews

41) Manage Flitter

Manage Flitter social media analytics

Other features include: Social media management, content calendar, content curation, content library

Prices start from: $0

Reviews: Go to G2 Crowd

Manage Flitter reviews

42) SocialPilot

SocialPilot social media analytics

Other features include: Approval workflows, integrations, social media management

Prices start from: $30 a month for the Professional package

Reviews: Go to G2 Crowd

SocialPilot reviews

43) Zoomsphere

Zoomsphere social media analytics

Other features include: Social listening

Prices start from: $89 per month

Reviews: Go to G2 Crowd

Zoomsphere reviews

44) Rival IQ

Rival IQ social media analytics

Other features include: Influencer identification, paid campaign tracking, competitor analysis

Prices start from: $199 per month

Reviews: Go to G2 Crowd

Rival IQ reviews

45) Buffer

Buffer social media analytics

Features include: Responding, Scheduling, Content Curation, Approvals

Pricing starts at: $0 per month

Reviews: Go to G2 Crowd

Buffer reviews

46) Loomly

Loomly social media analytics

Features include: Scheduling, Content Curation, Approvals

Pricing starts at: $34 per month

Reviews: Go to G2 Crowd

Loomly reviews

47) Sendible

Sendible social media analytics

Features include: Responding, Scheduling, Content Curation, Approvals

Pricing starts at: $29 per month

Reviews: Go to G2

Sendible reviews

48) PromoRepublic

PromoRepublic social media analytics

Features include: Scheduling, Content Curation

Pricing starts at: $49 per month

Reviews: Go to G2

PromoRepublic reviews

49) Content Studio

Content Studio social media analytics

Features include: Responding, scheduling, content curation, approvals

Pricing starts at: $49 per month

Reviews: Go to G2

Content Studio reviews

50) ViralTag

ViralTag social media analytics

Features include: Scheduling, Content Curation, Analytics, Approvals

Pricing starts at: $9.99 per month

Reviews: Go to G2 Crowd

ViralTag reviews

That’s the full list of every social media analytics tool we could find! We hope you find it useful.

Why not also have a look at our list of 71 social media scheduling tools.

Ready to give us a go? Book a free demo of ContentCal here!


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