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Andy's Round-Up: Facebook helps us manage engagement and Twitter tests emoji reactions

Andy15th June 2020

Facebook is testing new engagement insights

🤔 What happened?

Facebook are testing new Page Managers insights on how comments on posts are impacting the overall reach.

💡 My take

As we all know, algorithms are a bit of a mystery, so being able to see the impact that comments on our posts are having on the reach of that post in chart form is going to be really useful for Page Managers understanding engagement. Facebook are going to talk about engagement rates on the platform, which means they are really focusing on maximizing this area, so it's our job as publishers to do the same. Hopefully these new insights will ultimately help us create content that's going to maximize as many comments on our posts as possible.

Facebook Messenger is getting a redesign to help businesses

🤔 What happened?

Facebook is redesigning Facebook Messenger to make it easier to switch between business and personal accounts.

💡 My take

It’s great to see Facebook’s continued focus on tailoring experiences for users of their business orientated products and making it more of a seamless integrated experience.

WhatsApp rolls out payments in Brazil

🤔 What happened?

We've known that WhatsApp payments is on way for a little while, and has been testing in India. Now the testing is getting a bit closer…

💡 My take

Combining news on the changing Facebook messenger inbox and Facebook shop that launched a couple of weeks ago with WhatsApp payments, we can see the creation of an incredible ecosystem for e-commerce brands. I think by the end of this year, we're going to see a fantastic suite of products for e-commerce businesses to really leverage their opportunities using Facebook products alone.

Twitter announces calls to action on reading articles before sharing content

🤔 What happened?

Twitter has announced that if you try and share an article, they will be sending you a little reminder prompt to ask 'have you read this article before you share it?' and you'll get a little Call To Action to read it now.

💡 My take

This is something that should have happened years ago. It's a tiny thing but really raises the cognizance levels of users to make sure we think before sharing things: is the content right, is it correct, is it factually correct and is it something that I believe in? Twitter's typically become a bit of a melee of a lack of engagement and a sharing of fake news, so I think this is a really positive step.

Twitter is launching stories and testing emoji reactions again

🤔 What happened?

Twitter is testing the ability to add emoji reactions and the ability to reply or react with a ‘Fleet’ - their take on Stories.

💡 My take

Emoji Reactions are pretty commonplace across social, now, and Twitter are testing these out again on their platform as a way to maximize engagement and to create a more seamless, familiar experience for users moving across different social media platforms, so it’s a pretty natural move. They’re also testing the ability to reply or react with a 'Fleet', which they announced in March and is their take on stories. I’m not personally entirely sold on the name, but ultimately this gives lots more functionality in terms of how you engage and interact with Twitter in the hopes that this will encourage more engagement on the platform.

Snapchat launches new ‘minis’

🤔 What happened?

Snapchat have announced 'Minis' - mini branded apps that live within the chat functionality within and create a more immersive experience.

💡 My take

Check out the link above to fully visualise how this will function, but ultimately I see this is the future of social media marketing: we're seeing an evolution away from publishing content to the social media feed and creating more of an immersive brand experience. The stakes of creativity have gone up. Like any newly released Snap Inc. product, ‘Minis’ raises the bar of creativity, but these apps are inherently shareable and I really think it's going to be the evolution of brand led social media marketing.

Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.

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