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Andy's Round-Up: TikTok launches new ad format and Twitter talks subscription plans

Andy28th July 2020

ContentCal can now publish to Google My Business

🤔 What happened?

Google My Business Publishing is available for those on our Premium / Custom plans - send an email to if you’d like to discuss your options.

💡 My take

The first piece of news today is from us here at ContentCal. We've just launched our Google My Busines integration. This means that you can create and publish your Google My Business content directly from ContentCal. We've enabled this new ability due to popular demand, but interestingly it's very popular in the US and less so in the UK. Just as a reminder, Google My Business is phenomenal for discovery and local SEO, particularly if you're a B2C brand.

TikTok launches 'Gamified Branded Effects' Ad Format

🤔 What happened?

TikTok is giving brands another interactive way to connect with their audiences on its platform: Gamified Branded Effects.

💡 My take

TikTok, despite all its geo-political woes, has launched a new 'Branded Effects' ad format. This is really good for a gamified experience and a really engaging ad format. If you operate in the B2C space, it's a really interesting one to test out.

Will you have to pay for Twitter?

🤔 What happened?

Twitter could start charging with a subscription for parts of the website.

💡 My take

There are a lot of reputational issues going on with Twitter at the moment that I won't go into now, but they are testing out turning Twitter into a subscription-only platform. They're experiencing some failing advertising revenues at the moment and as a result, are exploring different avenues for revenue. Twitter is a fascinating one to watch at the moment.

Pinterest launches 'Chefs at Home' initiative

🤔 What happened?

To help home cooks and to continue supporting their inspiration, Pinterest has launched the 'Chefs at Home', “an exciting sneak peek into the home kitchens of the country’s top culinary talent.”

💡 My take

Pinterest saw a surge of interest during lockdown around 'easy at-home recipes'. As a result, they've launched the 'Chefs at Home' initiative around the food and restaurant industry, offering $300 million worth of support for the restaurant industry and really focusing on the cuisine orientated type of content. So, if you're a restaurant owner or in the food business, you'll certainly want to check this out. Pinterest is really doubling down on the food space at the moment.

Facebook brings personal fundraisers to Instagram

🤔 What happened?

Facebook is testing a new way to raise money on Instagram for a personal cause with Instagram Fundraisers in the US, UK, and Ireland.

💡 My take

Instagram has launched an ability to raise a personal fundraiser. This is different from the donation stickers that they launched a couple of months ago for registered charities. Personal fundraisers allow you to create your own personal fundraiser. So, if you're trying to raise money for a certain cause this is a really interesting method that you can use now to generate revenue for a certain cause of initiative immediately.

Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.

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