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Andy's Round-Up: Twitter to relaunch verification while Instagram tests 'Plans' Sticker

Blog Post Author – Andy
Andy9th June 2020

LinkedIn introduces retargeting by video views and lead gen forms

🤔 What happened?

LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen Forms.

💡 My take

LinkedIn are announcing retargeting functionality for their advertising product. Historically, LinkedIn have been a bit behind the curve in terms of its advertising offering, but now with retargeting you can target users again based on the fact that they might have watched a video ad that you previously launched, or completed a 'lead-gen' form. You can now retarget those individuals and create a 'marketing funnel'. You can do this on Facebook and all of the other platforms, but as I said, Linkedin has been behind the curve. This is going to be game-changing for those that are in a B2B space or are using LinkedIn to target individuals so definitely check that one out.

Pinterest launches Shop tab on Lens results

🤔 What happened?

Pinterest is adding a shop tab on visual search results, showing users a feed of shoppable Pins based on in-stock items related to an image.

💡 My take

Pinterest is moving the game on again as you now have the ability to shop products directly from the 'Pinterest Lens'. For those of you that are not aware, the Pinterest Lens allows you to point your camera at a certain item and Pinterest will pull back a whole load of Pins related to said item. Now, with the 'Shop' tab launching you have the ability to shop those products directly within the Pinterest Lens. So you can point your camera at a chair, and be given a whole list of inspiration related to different types of chairs, and also be notified from which vendors those chairs are available. So from an e-commerce perspective, this is absolutely game-changing. Also, from a small business offering, you can really build your business on Pinterest. I absolutely love what they're doing at the moment.

Twitter will relaunch verification

🤔 What happened?

Twitter will reportedly relaunch verification with a new system allowing users to request a verified profile based on a clear set of guidelines.

💡 My take

The third piece of news is that Twitter are bringing back the verification process. This was something that was hugely in demand and it's probably even more in demand now in the age where being trustworthy is the most critical part of social media. I don't know any more details on this in terms of what the process is you need to go through in order to get verified but they've just announced that they will be bringing this back after an absence of three whole years. If being verified on Twitter is important to you then keep an eye on that. I think that for anyone that is noteworthy or needs to be seen as a trustworthy resource, that verified checkmark will be an important step.

Instagram tests new 'Plans' Sticker

🤔 What happened?

New 'Plans' sticker enables users to set a schedule for an online meet-up, which may link also into Facebook's new Rooms offering.

💡 My take

Facebook are testing out the ability for you to have stickers on your stories and your content related to event invitations. Think about if you're running an event - maybe a Messenger Room event, or any kind of digital event, and want to invite your followers. Rather than you sending them a link to Eventbrite or somewhere else, with these new stickers you have the ability to your audience to press 'Yes, I'm going' directly within their feed or on the story on Facebook or Instagram. This is really nice from a user perspective and it just shows how deep Facebook are going in the whole realm of virtual events. So I think this is a good step for this one. It's only being tested at the moment but I expect it'll launch very soon.

Facebook is testing a new email marketing tool for Pages

🤔 What happened?

Facebook is running a test for a new email marketing tool that allows businesses to send and track email campaigns from their Facebook Pages.

💡 My take

The second thing that's being tested as Facebook is email marketing for company pages. This is a biggie because this allows you, as the name suggests, to email all of your followers without you actually knowing their email address. Essentially, you won't know the email address of your followers unless they've given it to you. This now gives you the ability to target people based on all of the parameters that you would expect within Facebook and really start putting your content out to those individuals without being beholden to the Facebook algorithm. This is really powerful and I think this is coming in because Facebook are wise to the fact that many people with their Facebook content want to get people off Facebook and onto their own newsletter, allowing them to capture their followers' email addresses and data. Facebook is wise to that so now they're looking at bringing in email functionality. I think that's a big one that potentially very powerful.

Instagram tests Messenger integration

🤔 What happened?

Facebook's plan to integrate its messaging apps has taken another small step forward this week, with Instagram testing out a new option that would enable you to view your Messenger messages in your Instagram Direct inbox.

💡 My take

Facebook is also testing bringing together all of the different messaging apps; WhatsApp, Facebook Messenger, and Instagram Direct into one big 'super-app'. Facebook has been thinking about this for a long time, but it looks like some more momentum is happening around it. Once they launch this, it's going to be revolutionary for us as marketers, because really it will be an unrivaled platform in terms of engaging with the community in such a narrow way. Being able to reach so many people from one place is going to be game-changing.

You probably need permission to embed Instagram posts

🤔 What happened?

According to an Instagram statement in a recent Ars Technica report, it’s probably best for websites to get permission before embedding people’s photographs, as Instagram apparently doesn’t sublicense embeds.

💡 My take

The final thought for today is around the legalities of using others content on your website. You might remember a few months ago, there was an instance where a website, Mashable, used an Instagram photo from a certain creator in one of their pieces. The creator took Mashable to court but they lost because ultimately it was deemed that the picture was placed in a public forum. However, there's been another court case of a very similar scenario, but it's had the opposite result. There's so many unknowns here so what I would just say is that if you do want to curate any content from other sources, ask the creator first.

Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.


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