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Andy's Round-Up: TikTok opens self-serve ad platform and Instagram tests 'Shop' tab

Blog Post Author – Andy
Andy14th July 2020

LinkedIn publishes new guide on using Events and Live-Streaming tools

🤔 What happened?

With an increasing amount of events going online due to the COVID-19 shutdowns, LinkedIn has this week published a new guide on how you can use its event and live-streaming tools to run engaging digital functions.

💡 My take

LinkedIn has created a new guide for LinkedIn Events. LinkedIn has put a lot of effort into its events platform over the last 3 months and whilst there's still a lot more to come, they have now put together a guide to help businesses in the frame of mind for how they can best use LinkedIn's new event platform. As you might have known already, LinkedIn now has tools to invite people to events and manage the registration process of these events, and of course, you can use LinkedIn Live to broadcast these events too. It's not generally available for everyone yet but this useful guide will help you get familiar with the functionality and how you can best leverage it.

Instagram makes Pinned Comments available to everyone

🤔 What happened?

Instagram is rolling out pinned comments to everyone, allowing users to pin a few comments to the top of any of their posts.

💡 My take

You can now 'pin' comment to the top of your feed. This is a great way to reinforce a positive message, especially if you're a brand.

Instagram launches test of new 'Shops' tab

🤔 What happened?

More users will start seeing the new 'Shop' tab within their bottom function bar, as Instagram looks to the next stage of its eCommerce expansion.

💡 My take

Instagram is testing out a new 'Shop' tab on the main home screen. They are testing the presence of the 'Shop' tab on the primary navigation which is a really big statement of intent from Instagram as they could be looking to create a potentially heavy-hitting shopping experience. Last week, we spoke about shoppable tags and products, and now having a 'Shop' tab appear right on the screen of the Instagram app shows that Instagram is at the point where shopping could become the primary purpose of the application. It will be very interesting to see what happens here.

Instagram provides new options for managing IGTV previews

🤔 What happened?

Instagram has added some new tools to help IGTV creators manage how their content appears when it's listed in the main feed, and within the Discover tab.

💡 My take

Instagram is rolling out new functionality for Instagram TV creators. You may already have seen that if you're on a Story you can swipe up and see that creator's Instagram TV video, but now creators are going to get to choose to customize thumbnails for IGTV content as well. With lots more functionality coming to IGTV it shows that Instagram is still taking IGTV very very seriously.

TikTok opens its self-serve ad platform to all businesses

🤔 What happened?

After testing it out with several brand partners over the last few months, TikTok has now announced that its self-serve ad platform is now available to all businesses globally as part of its recently launched TikTok for Business platform.

💡 My take

TikTok's self-serve ad platform is now available to all businesses. They've been very quick to develop this. Snapchat was a whole lot slower when it launched its ad platform. Anyway, it's great news and now anyone can advertise on TikTok.

WhatsApp Business adds QR codes and catalog sharing

🤔 What happened?

WhatsApp has announced the rollout of QR codes and catalog sharing for businesses using its WhatsApp Business app.

💡 My take

Onto Whatsapp, they've launched QR codes. This is great as it blends the physical and digital experience. If you are at a restaurant, for example, and you've got a QR code, you can scan this code with WhatsApp and it allows you to start a direct conversation on WhatsApp with that business. It's a fantastic blend of the digital and physical experiences and a great way for businesses to manage that customer relationship. WhatsApp for business is becoming increasingly strong.

Facebook could stop all political ads in the US before 2020 election

🤔 What happened?

Facebook is contemplating a move to suspend all political advertising on its platform ahead of the 2020 US Presidential election.

💡 My take

Not much new with Facebook this week other than the fact that they are considering banning all political ads. Considering the amount of revenue this drives for them, this is a big call. Labor has already pulled out of Facebook ads as a part of this boycott so it's going to be very interesting to see what Facebook is to do here. Their ethics have always been called into question on matters like these. Will revenue drive their decision making, or will ethics do so? It opens a whole conversation about freedom of speech and political advertising so I'm very interested to see what happens here.

Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.


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