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Andy's Round-Up: LinkedIn Stories rolls out and TikTok launches Donation Stickers

Blog Post Author – Andy
Andy5th May 2020

LinkedIn Stories rolls out in Brazil

🤔 What happened?

After announcing the test of its Stories format back in February, LinkedIn is now rolling out the new feature to members and some Pages in Brazil.

💡 My take

You might remember a few weeks ago that we announced LinkedIn were planning to launch a Stories format. Now they are testing this with Brazil and we now know a little more about it. It's going to be a mobile-only experience. Both uploading and consuming Stories will only happen from the LinkedIn mobile app at the moment and the Stories will only be 20 seconds in length and last for 24 hours. It's a very familiar and typical Stories experience. For me, personally, I'm a bit dubious about it because I go to LinkedIn to consume deeper, insightful content whereas the Stories format lends itself to more snackable content. While the Stories format will broaden the appeal of LinkedIn as a platform and attract more people to it (which is a good thing), will it negatively impact the quality of the content?

LinkedIn tests video intro tool for job applications

🤔 What happened?

LinkedIn is testing a new video intro tool that helps employers evaluate a candidate’s communication and soft skills before their interview.

💡 My take

LinkedIn are testing the ability to submit a profile video when you are submitting a CV. Obviously, a key part of LinkedIn is the ability to submit your CV and apply for jobs. Typically, we've just been able to default to a very typical way of reviewing candidates which involves looking through a pile of CVs, which is flawed at best. Having the ability for a candidate to do a profile video to show the personality behind the CV is a really good step. However, LinkedIn have actually been quite slow in doing this; if you search for 'Mark Gaisford' on LinkedIn, he's been doing this with his candidates for a long time and I absolutely love it. Showing the individual behind the bullet-pointed piece of paper that makes up a CV is so important to finding the right person for the role. So, go check out Mark, but otherwise that's a good update from LinkedIn.

LinkedIn's up to 690 Million Members

🤔 What happened?

Microsoft has reported that LinkedIn has seen ongoing growth in both total members and engagement. But there's also been a slowdown in ad spend and job listings as the impacts of COVID-19 take effect.

💡 My take

The third update from LinkedIn is that they've announced a 26% year-over-year engagement growth. More people are coming to the platform, more people are engaging and interacting, and they've also announced a 15 million person user-growth so they're now at 690 million users which is fantastic. One thing LinkedIn has always battled with is the activation of users but now we're starting to see an increase in people flocking to the platform to engage, interact, and share insights so it's really developing as a platform and I'm enjoying its trajectory at the moment.

Twitter Jumps to 166 Million Daily Users in Q1

🤔 What happened?

Twitter has seen a major jump in usage amid the COVID-19 lockdowns, but it's also warned of significant impacts on its ad business going forward.

💡 My take

We've really seen a massive increase in social media consumption and adoption over the past six or seven weeks. Twitter has actually just announced a 24% year-over-year user growth. Although they've also announced a slump in advertising revenues (which is to be expected) this information really is showing the importance of organic social media content. I think that's really one message that's going to carry through towards the end of lockdown.

TikTok Launches Donation Stickers

🤔 What happened?

TikTok has added another way to assist people impacted by COVID-19 with a new set of donation stickers, which will enable users to raise both awareness and funds for charitable causes via their TikTok clips.

💡 My take

TikTok have announced a donation sticker allowing people to donate to causes directly on a TikTok video. While this is great for charitable causes, it's also going to have a lasting impact in terms of its ability to monetize content on TikTok. That's going to be a great thing to see once we're out of this COVID-19 situation. It'll be great to see how creators can start monetizing on TikTok because the functionality is now there to do it.

Instagram Adds Live Donations Feature for Fundraising via Instagram Live

🤔 What happened?

Instagram has launched a new fundraising option within Instagram Live, which will enable users to raise funds during a Instagram Live stream - like a small-scale telethon via the app.

💡 My take

Instagram has announced a donation sticker for live videos. They've had it on Stories for a while but you can do this on live videos too. As a result, there are loads of ways that people can start to monetize their content which will last post COVID-19.

Facebook brings back 'Live with' video feature

🤔 What happened?

Facebook last week announced it’s bringing back its ‘Live With’ feature that allows users to invite others into their live broadcasts.

💡 My take

Facebook are bringing back the 'live with' feature so if you're doing an interview on a Facebook Live, you have the ability to put 'live with' which essentially promotes it on your feed and promotes it on the individual's feed of whoever you're interviewing or doing a guest live stream with.

Facebook Plans To Let Pages Charge For Access To Events With Live Videos

🤔 What happened?

In a bid to support creators and small businesses, Facebook is planning to let Pages charge for access to events with Live videos.

💡 My take

Facebook are planning ways to help organizers monetize events. For me, personally, I can't see a situation this year where people will be comfortable getting into a crowded room at an event. We're stating to see more and more people, not just businesses, but also across music and the arts, being able to live stream their content.

It's going to be really important for these people to monetize that content moving forward so what we're going to start to see, amongst all of these updates from Facebook, is a resurgence in the Facebook Business Page to help businesses monetize their content. Whether it's a B2B business, B2C, or a theater company, for example; being able to run these live events and being able to monetize them is going to be really important.

All the functionalities that Facebook are loading into business pages right now is absolutely brilliant. I think if there's one good thing to come out of the last six or severn weeks or lockdown it's that it's really pushed the social platforms to develop a whole load of new functionality which is going to help businesses transition to whatever this new normal is going to be. The new normal is definitely going to involve more digital communication and encourage businesses to think more about how they can monetize their expertise and content in a post COVID-19 world.

Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.


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