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Andy's Round-Up: LinkedIn adds new Analytics tools and Facebook changes algorithm

Blog Post Author – Andy
Andy7th July 2020

LinkedIn adds new Analytics tools

🤔 What happened?

LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and an alternative process for limiting company page invites.

💡 My take

Let's dive in with LinkedIn. If you go to 'Analytics' while you're in your LinkedIn Page, you'll see that LinkedIn has added some new analytics tools. Not only will you be able to see all the followers that you've gained within the last week, but you'll also be able to see precisely the individuals that you gained. This is really useful in making sure that your content is reaching your correct target audience. Also, with regards to Page Managers, there's a new function that limits the ability for you to send out too many 'invite to follow' notifications so be wary about how often you're using this feature. If you are using this functionality, however, it could be really useful in terms of increasing your page following.

LinkedIn content creation is up 60%

🤔 What happened?

LinkedIn users are creating significantly more content this year, according to an interview with the company’s consumer marketing director.

💡 My take

Staying with LinkedIn, content creation is up 60% over the last 3 months. This is not particularly surprising to anyone who is already using the platform regularly as it's now showing any signs of slowing down.

LinkedIn increases characters in headline field

🤔 What happened?

LinkedIn has decided to increase the number of characters that you can use in the headline field on your Profile.

💡 My take

Finally, with LinkedIn, they've increased the character count for the copy in your profile section. Formerly it was 120, and now it's 220. Make use of selling yourself within the first 220 characters to really maximize the real-estate there.

Facebook expands its fan subscription program

🤔 What happened?

Facebook is expanding the availability of the tools it offers to help game streamers and other online creators make money.

💡 My take

Moving onto Facebook, monetization options have increased so if you have a Facebook Page with more than 10000 followers, you now have the ability to monetize these followers and charge people a subscription fee to access your content. This is a fantastic way to increase the ways that you're earning through content.

Facebook prioritizes original news reporting with algorithm change

🤔 What happened?

Facebook is changing its News Feed algorithm again – this time to prioritize original news reporting and transparent authorship.

💡 My take

Facebook has changed its algorithm yet again. They are now prioritizing original reporting. This means that if you are curating content and putting news out on your feed that you've found from other sources, be aware that the news from the original source will be prioritized by Facebook.

Facebook Hashtags are back

🤔 What happened?

Facebook is starting to push the use of hashtags in posts to increase your organic reach.

💡 My take

Facebook hashtags are back. I'm not going to go into too much detail here but check out the link from Mari Smith and you'll see that hashtag strategy on Facebook is very much a thing now.

Facebook is shutting down Lasso

🤔 What happened?

Facebook has announced that it will shut down Lasso on July 10, 2020. Built as a TikTok clone, the app was only ever available in select markets worldwide.

💡 My take

Facebook have shut down Lasso. This was meant to be Facebook's TikTok competitor. However, Instagram Reels is Facebook's new way to take on TikTok and quite cheekily they are now testing this in India (which if you remember from last week, that's where TikTok has been banned losing 200m users in the process). Instagram Reels is now fully testing in India so expect to see a lot happening with Instagram Reels.

Twitter's working on a new collaborative option for Fleets

🤔 What happened?

It hasn't even been released in all regions yet, but Twitter already looks to be testing out a new iteration of its Fleets tool, which would enable users to create collaborative Fleets, which is Twitter's version of Stories.

💡 My take

Finally from Twitter, collaborative 'Fleets' are being tested. Fleets hasn't even been launched properly yet, but it's quite nice to see how Twitter are innovating around the Story format. The collaborative Fleet is an idea that would allow you and another individual to do a combined story together. This would be a really nice collaborative way to approach the Story format.

Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.


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