ContentCal

ContentCal Logo

Andy's Round-Up: Facebook Messenger comes to desktop and Youtube works on 'Shorts'

Blog Post Author – Andy
Andy7th April 2020

Facebook Messenger for desktop is here

🤔 What happened?

Facebook has launched a Messenger app for macOS and Windows so you can video chat on your computer and stay connected with friends and family while you work.

💡 My take

Facebook has rolled out Facebook Messenger for the desktop which increases the accessibility of the platform and also means that you can start to video chat on a larger screen. You can also now have video chats and Messenger chats happening at the same time which is a great thing to use if you've got a community on Messenger.

Facebook announces gift cards and fundraising tools for small businesses

🤔 What happened?

As the COVID-19 pandemic continues to ravage small businesses across the globe, Facebook is working on different ways to help small business owners make it through this difficult time.

💡 My take

Facebook has also rolled out a whole new load of tools for SME's. These updates are just for the US for now but hopefully they're to roll out for the rest of the world soon. SME's are now allowed to offer gift cards for their community to pre-buy services that can't be rendered immediately. They're also able to ask their audience for donations. I think these are some really powerful update, especially for service-based businesses. For example, a hairdressers would be unable to make money right now but they could pre-sell services through gift cards or ask their community to donate to the business.

Facebook adds new Experiments section in Ads Manager

🤔 What happened?

Facebook has added a new Experiments section in Ads Manager that includes multiple types of tests previously available from Test and Learn, and Split Test.

💡 My take

The third update from Facebook is around a new 'Experiment' tool for ads which allows you to split test your messaging across lots of different advertising creatives when you're doing paid ads on Facebook. Right now is the time to get your message and tonality absolutely spot-on so using those experiment tools is a really good thing if you're going to be advertising on Facebook.

Facebook upgrades its video publishing

🤔 What happened?

Facebook has added new features to help video creators publish their video content and drive discovery – playlists, series, and two new bulk features.

💡 My take

The fourth update from Facebook is that they've launched a whole new load of video tools allowing you to organize your videos into playlists, series, and also bulk edit and update your videos. This is creating competition against Youtube because the Youtube video functionality is their stock in trade. Ultimately, I think this is a really powerful tool for those running videos on Facebook and it's something I'm going to be experimenting with myself because it allows for much more laid-back watching where someone might consume one video on Facebook and immediately go onto the next one within the playlist or series. I think this is a great update that is rolling out now.

Google announces $340 Million in Ads Credits available to all SMBs

🤔 What happened?

As part of its commitment to support SMBs during the COVID-19 pandemic, Google is making $340 million in Google Ads to all SMBs.

💡 My take

Google have announced $340 Million worth of free ads for SME’s. For us at ContentCal, we fall into this category because it's for anyone that's had an active ad account since 2019. Fingers crossed for both you and us on that one!

Youtube is working on a TikTok competitor called Shorts

🤔 What happened?

YouTube is no stranger to success. After all the platform is by far the leader for online video. But the fast-growing influence of TikTok and its short-form user-generated video content is starting to worry the Google-owned video giant.

💡 My take

The next update is from Youtube as they've announced they're working on a TikTok competitor called 'Shorts'. Right now, TikTok is absolutely exploding and the whole coronavirus thing has really increased its consumption because ultimately that's what we need right now - light relief and short spikes of entertainment. This has really been noticed by Youtube hence why they're now announcing a competitor. It'll be interesting to see what happens with that.

LinkedIn offers free mindfulness courses

🤔 What happened?

LinkedIn has announced an additional six free courses on LinkedIn Learning to help you manage your stress and build mindfulness while in lockdown due to COVID-19.

💡 My take

The final update, and personally I think I've saved the best one until last, is around LinkedIn and their new free mindfulness learning courses. If you just google 'LinkedIn Learning' you'll find all their courses and discover that they really are giving away so much for free. There's an incredible amount of resources available. Right now we're all inundated with free courses and free training and there's a lot of pressure to upskill right now and I'll put ourselves in with this as well because we're offering a whole lot of free training too. It's nice that all of these upskill resources are available but there's so much happening in all our lives that it's sometimes nice to just take time for ourselves and think about our mental health and wellness.

Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.


Level up your social accounts

We’ll send you our latest blogs, guides, and let you know about upcoming webinars. Subscribe to our newsletter, so you don’t miss a thing.

Loading...
Try our simple social calendar for free →

Try ContentCal today

No credit card required.

  • Tick iconFree 14-day trial
  • Tick iconAffordable
  • Tick iconGreat for remote teams
  • Tick iconFlexible approval flows
  • Tick iconEasy to use
  • Tick iconTop rated customer support
calendar thumbnail