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Andy's Round-Up: Facebook launches Campus and Oracle wins the TikTok takeover race

Andy15th September 2020

Facebook launches 'Campus'

🤔 What happened?

Facebook is getting back to its roots with the official launch of Campus, a section of the main app specifically designed for college students.

💡 My take

Facebook has announced Facebook Campus, which is essentially them going back to their roots and creating a social media network directly for University and College students. I'm interested to see how that demographic will take to a Facebook product, but ultimately if you're targeting that demographic then this will be a good one to watch.

Facebook to limit number of ads a Page can run

🤔 What happened?

Facebook will start to limit the number of ads any Page can run based on the size of their highest spending month in the last 12 months.

💡 My take

Secondly from Facebook, they are limiting the number of ads that any page can run. What Facebook has found is that very few ads are leaving the learning phase, because they are so hyper-targeted and personalized that they never get shown enough people in order to learn and get optimized. As a result, Facebook is limiting the number of ads a page can run, so I think that's a really good update.

Area 120 launches Google Fundo

🤔 What happened?

Google’s Area 120 has announced the expansion of the Google Fundo virtual events platform to all creators in the US and Canada.

💡 My take

Moving on to Google, they've announced that they're launching 'Fundo'. It's got a bit of a strange name, but essentially it's a tool to manage online events. Online events are here to stay and they're only going to get bigger. For YouTube creators that are wanting to create more personalized experiences for their audiences, Fundo is an event platform for that. This will allow you to manage invitations and the delivery of that event as well as sell tickets through Fundo.

Google to add a new way to track video ad conversions

🤔 What happened?

Google has announced that it's adding a new way to better correlate conversions with video ads, even if the viewer doesn't initially click.

💡 My take

Sticking with Google, they are in the process of creating a much better way to track engaged-view conversions (EVCs). One thing that's always hard in marketing is creating the right attribution as in how can you tell if someone has watched a video, whether they went on to purchase a product, and how much did that video influence that decision? Google are now making this easier by allowing you to track through IP addresses to discover if someone has watched your Youtube pre-roll video and then continued on to make a purchase. What a fantastic update.

Oracle wins TikTok takeover race

🤔 What happened?

With the White House's September 15th (or 20th) deadline looming, it looks as though TikTok will remain in operation in the US, with a consortium bid, lead by enterprise software giant Oracle, named on Sunday as the preferred partner by TikTok's parent company ByteDance.

💡 My take

It looks like Oracle has won the bid to take over the US operations of TikTok. They are a really interesting buyer and there's loads of stuff still to net out as the core technology will not belong to Oracle. As a result, it's not really a sale, but more of a partnership. Regardless but the deadline was this week, so they had to do some kind of deal. I'm fascinated to see where that one goes.

Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.

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