Andy's Round-Up: Earn money on IGTV and LinkedIn CEO to step down
11th February 2020
Snapchat still isn’t profitable nearly two years after its IPO. In Q4 2019, Snap lost $241 million on 560.8 million in revenue that’s up 44% year-over-year and an EPS of $0.03.
SnapChat or Snap Inc, missed Q4 earnings estimates and as such, their share price has taken a hammering. Now, the press love to give Snapchat a hard time. But if you read below the headlines, there are some interesting things happening. They hit 218 million daily active users, so that's an increase of eight million. They've also claimed to reach 75% of 13 to 34-year-olds. Now, It doesn't say where the data is; I think it's probably US orientated, but that being said it shows a shift from Snapchat from a younger demographic into an older one, which is very interesting. They've made a couple of big bets on two products that we've covered before (Cameos and Bitmoji TV) and as such, their Q4 actual revenues showed that they hit profitability. They're still growing. Yes, user growth isn't as rapid as it once was, which is fairly typical but I would say they're actually looking good from a financial position. I think, personally, that they innovate more than any other social media platform and I think it's gonna be a really interesting one to watch.
After eleven years as LinkedIn CEO, Jeff Weiner has this week announced that he's stepping down, and will be replaced by the company's Senior Vice President of Product Ryan Roslansky.
Jeff Weiner, CEO of LinkedIn has just stepped down. He's moving to the executive chairman role. Whilst that's not newsworthy in its own right, what he is doing is very newsworthy. As he departed, he gave a quote in which he said "If you come from a high-income neighborhood, go to a top school, or work at a top company, you're 12 times more likely to have a strong network" which is, you know, fairly self-explanatory but also kind of interesting when you shine a spotlight over it. So, what he's created is the 'One Plus Pledge' and what he's trying to do is level the playing field for peer mentorship and mentorship programs to really facilitate the growth of networks for people who don't come from such privileged backgrounds. I absolutely love this as an initiative and I think you're going to see a lot more to come on this.
Instagram has started testing new ways for creators to earn money from the content they share on IGTV, the platform’s long-form content branch.
Instagram TV, or IGTV, have released some monetization options for creators. Now IGTV hasn't grown as quickly as Instagram would have liked, but that being said, they're really leaning in on helping those creators and driving them towards the platform by making it easier for them to earn money on the platform. So expect to see a lot more of that and if you're a creator yourself, it's certainly one to explore.
Quora has announced two new features to help you measure and attribute your conversions: Advanced Match and Conversion Windows.
The final bit of news is around Quora. Now we don't really talk about Quora as a social media platform, but at the awareness and consideration stages of the marketing funnel, it's actually a really powerful platform where people are trying to do as much research as possible. Quora is a really popular place to go to, in order to research and find information and it also has fantastic SEO value. Now Quora have announced some new targeting and campaign optimization parts of their advertising module, which is really very useful if you choose to use Quora as an advertising platform for you to be able to track conversions more accurately. So I think that's a really interesting one to explore, especially if you work in quite a competitive industry as we do at ContentCal. It's actually a really interesting one to capture people at the research-orientated faze.
Andy does a round-up of social media news every week. Connect with Andy on LinkedIn to get it first.
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